Trust & Policies

Built on trust,
backed by guarantees.

We know handing over your data and pipeline to a partner requires confidence. Here's exactly how we protect your data, guarantee our work, and operate with full transparency — no fine print, no surprises.

🔒

GDPR Compliant

Consent-based, verified data sourcing across every market we operate in.

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Clear SLAs

Defined response times, delivery timelines and quality standards in writing.

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Lead Replacement

Any lead that doesn't match your agreed ICP gets replaced. No questions.

🚫

No Lock-In

Month-to-month flexibility. Stay because it works, not because you're stuck.

⏱️

Pricing Flexibility

Output-based by default, with hourly or day rate available on an ad-hoc basis.

01

GDPR & Data Protection

How we keep your outreach compliant

Every contact in our database is sourced through consent-based and legitimate-interest pathways recognised under UK GDPR and the EU GDPR. We don't scrape, buy from unverified brokers, or use data obtained without a lawful basis for processing.

Before any campaign goes live, our data passes through verification checks for accuracy, source legitimacy, and opt-out status — so when your team reaches out, you're doing so on solid legal ground.

  • All data sourced via consent-based or legitimate-interest basis under GDPR Article 6
  • Suppression lists checked and applied before every campaign launch
  • Opt-out requests honoured within 24 hours across all channels
  • Data retention limited to the duration of the active engagement, then securely purged
  • No data is sold, shared, or repurposed for any client outside your campaign

Our precaution: we run a quarterly data hygiene audit across our entire database, removing stale, unverifiable, or non-compliant records before they ever reach a campaign.

02

Service Level Agreement

What you can expect, in writing

We don't believe in vague promises. Every engagement comes with clear, written service standards so you know exactly what to expect and when.

⚡ Campaign Go-Live

Live within 24 hours of onboarding completion — no lengthy ramp-up periods.

💬 Response Time

All client queries answered within 1 business day, typically much sooner.

📊 Reporting Cadence

Weekly performance updates plus a full strategic review every month.

🎯 Quality Standard

Every lead passes our 21-point quality framework before delivery.

03

Lead Replacement Guarantee

If it's not a fit, it's not your problem

We stand behind every lead we deliver. If a lead doesn't meet the ideal customer profile agreed at the start of the engagement, we replace it — free of charge, no debate.

  • Any lead outside the agreed ICP criteria is replaced at no extra cost
  • Replacement requests reviewed and resolved within 48 hours
  • No cap on replacements within a campaign cycle — quality is non-negotiable
  • Full transparency on why a lead was flagged, so we keep improving together

Why it matters: this guarantee aligns our incentives with yours — we only succeed when the leads we deliver are ones your team actually wants to talk to.

04

No Lock-In Policy

Earn your business every month

We don't believe in trapping clients in long contracts to mask underperformance. Our engagements run month-to-month, with no hidden cancellation penalties.

  • No multi-year contracts or auto-renewal traps
  • 30 days' written notice to pause or end an engagement
  • Full data and reporting handover on exit — what we built stays yours
  • If we're not delivering, you're free to walk — and we'd rather know why
05

Pricing Flexibility

Pay for outcomes, or pay for time — your call

Our default model is output-based — you pay for results delivered, not hours logged. It's why clients choose us over agencies selling retainers with no accountability.

That said, we know some teams need a different commercial structure — a fixed-scope project, an internal budgeting requirement, or a short-term sprint. For those cases, we offer hourly and day rate pricing on an ad-hoc basis, tailored to your specific requirement — a flexibility most vendors in this space simply don't offer.

🎯 Output-Based

Our default model. You pay for delivered results — qualified leads, booked meetings, pipeline generated.

⏱️ Hourly / Day Rate

Available on an ad-hoc basis for fixed-scope projects, internal budget structures, or short-term engagements — agreed case by case.

How it works: there's no fixed rate card — every ad-hoc engagement is scoped individually based on project requirement, team involvement and timeline. Get in touch and we'll talk through what fits.

Questions?

Let's talk specifics.

Want the full data processing agreement or a tailored SLA for your engagement? We're happy to walk through it on a call.

Get In Touch